At Piglet in Bed, we’re on a mission to become the home of natural comfort. We believe that the role of the home is changing in our lives, and that a beautiful home should also be a comfortable sanctuary. With this idea in mind, we embarked on a journey in 2017 to build a next generation homeware brand that is focused on effortless style and that places the customer’s comfort at its center – be this before, during or after purchase.
Since launching in our founder Jessica's mother's garden shed four years ago, we’ve shipped over 40,000 orders of our natural linen bedding and sleepwear to customers in the UK, US and Europe, and we are just getting started (the business more than tripled in size in 2020). Our products have been heralded as “comfortable, beautiful and effortless” in the press and our customer service has earned us a rating of 4.9/5 on Trustpilot, something we are especially proud of here at Piglet in Bed.
In 2021, we received backing from one of UK’s premier consumer retail investors and are now looking to grow our team to tackle this next stage of growth.